Microsoft rebranding Bing search engine for higher visibility


New Delhi, August 30 

Microsoft is working to rebrand its search engine Bing and the developer neighborhood has witnessed seen modifications to the service within the latest previous.

There’s no official announcement up to now however Microsoft has both expanded what seems to be A/B testing – the place some individuals see the previous Bing model and emblem and a few see “Microsoft Bing” – or has fully switched to the brand new type, in accordance with Paul Thurrott, an award-winning expertise journalist and blogger.

The new model and emblem ‘Microsoft Bing’ seem to have made their method to the Bing homepage too.

It is smart as Microsoft is a a lot greater model than simply Bing. The tech big has additionally renamed its Office 365 providing as Microsoft 365.

The firm has additionally rebranded Windows Defender to Microsoft Defender.

Currently, Google dominates the search engine market. In June, Google had almost 84 per cent market share whereas Bing had solely 6 per cent (in accordance with knowledge from NetMarketShare). 

In its fourth fiscal quarter 2020 income outcomes, Microsoft stated search promoting income decreased by 18 per cent or $353 million from the year-ago quarter as advertisers spent much less on adverts or paid search outcomes.

Microsoft has additionally up to date the Outlook for Android app so as to add Bing search integration to the long-press menu.

Some customers who’ve Microsoft Outlook put in on their Android units have seen seeing a brand new choice to carry out a Bing search when deciding on textual content.

After opening the Outlook app to verify an e-mail and if a person lengthy presses on a phrase within the e-mail textual content, a pop-up menu will seem with three choices: Web Search, Translate and Bing Search.

–IANS



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