New Delhi, July 17
Smartphone shipments in India fell 48 per cent in June quarter this 12 months to 17.Three million models because the nation confronted an unprecedented shutdown resulting from COVID-19 pandemic, analysis agency Canalys stated.
In a report, Canalys stated smartphone distributors confronted a “diabolical situation”, coping with each low provide due to a whole halt in manufacturing and diminished demand, as on-line and offline retailers have been prohibited from promoting smartphones.
As native manufacturing suffered by means of the early phases of the second quarter, distributors corresponding to Xiaomi and Oppo imported smartphones to satisfy pent-up demand, it added.
“It’s been a rocky road to recovery for the smartphone market in India. While vendors witnessed a crest in sales as soon as markets opened, production facilities struggled with staffing shortages on top of new regulations around manufacturing, resulting in lower production output,” Canalys Analyst Madhumita Chaudhary stated.
Chaudhary added that the fluidity of the lockdown state of affairs throughout India has had a deep-rooted impact on distributors’ go-to-market methods.
Apple was the least impacted among the many top-10 distributors as shipments fell simply 20 per cent year-on-year to simply over 2,50,000 within the second quarter of 2020, Canalys stated.
The vendor has not too long ago introduced its plans to diversify its provide chain and is pushing its main companions Foxconn and Wistron to extend its investments in India, it added.
Xiaomi led the market with 30.9 per cent market share (5.Three million models), adopted by Vivo (3.7 million models and 21.Three per cent share), Samsung (2.9 million models and 16.eight per cent share), Oppo (2.2 million models and 12.9 per cent share) and Realme (1.7 million models and 10 per cent share).
Canalys estimated that over 96 per cent of all smartphones offered in India in 2019 have been manufactured/assembled domestically.
“Vendors are driving the message of ‘Made in India’ to consumers and are eager to position their brand as ‘India-first’. Despite the sentiment, the effect on Xiaomi, Oppo, Vivo and Realme is likely to be minimal, as alternatives by Samsung, Nokia, or even Apple are hardly price-competitive,” Canalys Research Analyst Adwait Mardikar stated. PTI