Google introduces ‘Verified Calls’ to guard individuals from scammers


San Francisco, September 9

In a bid to make individuals protected from spam and rip-off calls, Google has introduced a brand new characteristic named Verified Calls on its Phone app. It comes pre-loaded on a number of Android telephones and can be obtainable for obtain later this week on extra Android gadgets in choose international locations, together with India.

The ‘Verified Calls’ reveals the caller’s title, brand, cause for calling and a verification image indicating that the enterprise has been authenticated by Google.

“This is done in a secure way and Google doesn’t collect or store any personally identifiable information after verification,” the corporate stated in a press release on Tuesday.

Verified Calls is initially rolling out within the US, Mexico, Brazil, Spain and India, with extra international locations to come back.

A 2019 report by the US Federal Trade Commission (FTC) discovered that telephone calls had been the primary approach individuals reported being contacted by scammers.

While most individuals stated they hung up on these calls, those that misplaced cash reported a median lack of $1,000.

“We’ve been piloting Verified Calls for a few months, and the early results indicate that it improves the likelihood of someone answering a call,” Google stated.

For occasion, banks calling to alert a buyer a few attainable fraudulent transaction can improve reply charges by stating the decision cause.

“We also have existing partners — including Neustar, Five9, Vonage, Aspect, Bandwidth, Prestus, Telecall, and JustCall — ready to help brands improve their answer rates by using Verified Calls,” Google stated. — IANS



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