New Delhi, September 14
Facing intense political warmth in India, Facebook on Monday introduced the appointment of former Ola Chief Operating Officer Arun Srinivas as director of its Global Business Group to steer the technique and supply of the India advertising and marketing options constitution that’s targeted on giant advertisers and businesses.
Srinivas’ appointment comes after a sequence of senior and management recruitments in current months throughout advertising and marketing, partnerships, communications, and different key verticals within the nation.
“Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media,” Sandeep Bhushan, Director and Head of Global Marketing Solutions, Facebook India, stated in a press release.
“I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”
As part of his position, Srinivas will spearhead the corporate’s strategic relationship with the nation’s main manufacturers, businesses, and companions to drive Facebook’s income progress in key channels in India, and associate the media and artistic ecosystems for accelerating adoption of digital instruments by companies.
He could have the corporate’s key enterprise vertical groups, company groups, and enterprise options groups reporting into him.
Srinivas comes with 24 years of expertise in senior gross sales and advertising and marketing roles at firms resembling Ola, Unilever, and Reebok.
He additionally did a stint at funding agency WestBridge Capital Partners the place he led the patron vertical.
The social networking big not too long ago courted controversy after a Wall Street Journal report on August 14 stated that the highest management at Facebook’s India workplace refused to use the corporate’s personal guidelines to politicians from the Bharatiya Janata Party (BJP), regardless of clear violations of Facebook’s insurance policies towards incitement to violence, hate speech, and misinformation.
Following this, a coalition of 41 civil rights teams demanded that Facebook India ought to instantly place its public coverage head Ankhi Das on a go away of absence pending a full audit of the corporate and an investigation into her statements as reported in WSJ.