PCB indicators 3-year broadcast deal value USD 200m with PTV Sports

Karachi, September 16

Pakistan Cricket Board (PCB) on Wednesday signed a three-year broadcast deal value USD 200 million with PTV Sports and a cable distribution settlement with I-Media Communication Services.

“The PCB today signed a satellite broadcast deal for broadcast in Pakistan with PTV Sports and a further agreement to secure cable distribution with I-Media Communication Services,” the Board stated in a press release.

“The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of USD 200 million over the three year term.”

It stated the published settlement was for Pakistan solely whereas the PCB could be quickly finalising the grant of its broadcast rights for worldwide territories individually in addition to launching a brand new construction for its digital media rights.

“Under the arrangement all Pakistan international home series of the senior cricket team and the women’s and junior cricket teams will be broadcast live on PTV Sports,” stated the PCB.

“Also for the first time, all the major domestic tournaments, including the Quaid-e-Azam Trophy, the National T20 Cup, the One Day Pakistan Cup and the National U-19 One Day and National U-19 Three Day tournaments, will be broadcast live on PTV Sports and distributed across Pakistan on cable networks.”

The Board stated the matches might be produced by PCB on to the best worldwide requirements and can guarantee broadcast and distribution of Pakistan cricket throughout the globe.

“For the first time in almost three decades the broadcasting rights of Pakistan’s home international matches have been granted exclusively to a Pakistani broadcaster.” PTI

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