Patanjali considers bidding for IPL title sponsorship as China’s Vivo backs out

New Delhi, August 10 

Yoga guru Ramdev’s Patanjali Ayurved is contemplating to bid for the title sponsorship of the upcoming Indian Premier League (IPL), in line with an organization official.

The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo determined to exit from it.

The transfer would assist the Haridwar-based agency entry a world advertising platform, as Patanjali is specializing in exports for its Ayurveda-based FMCG merchandise.

Confirming the event, Patanjali spokesperson S Ok Tijarawala instructed PTI: “We are considering this”.

“This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective,” he mentioned.

However, Tijarawala additionally added that the corporate is but to take a ultimate name on the difficulty.

“We have to take a final decision, whether we would take it or not,” Tijarawala added.

According to him, the Board of Control for Cricket in India (BCCI) is coming with the expression of curiosity on Monday and it has to submit its proposal by August 14.

Last week, BCCI and Vivo determined to droop their partnership for the 2020 IPL starting on September 19, within the UAE, amid clamour to boycott Chinese merchandise within the wake of the Sino-India border stand-off.

The title sponsorship is a major a part of the IPL’s business income, half of which is shared equally by the franchises.

Vivo gained the IPL title sponsorship rights for 5 years from 2018 to 2022 for a reported sum of Rs 2,190 crore, roughly Rs 440 crore every year.

The Haridwar-based Patanjali group has an estimated turnover of round Rs 10,500 crores. It had acquired debt-ridden Ruchi Soya in a company insolvency decision course of for round Rs 4,350 crore after competing with Adani Group.

Patanjali Ayurved had reported a income of Rs 8,329 crore in FY 2018-19. However, general the group’s turnover was a lot increased as Patanjali Ayurved consists of primarily its FMCG enterprise and its Ayurvedic medicines. PTI 

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