Pakistan Cricket Board compelled to promote emblem rights for cheaper price

Karachi, July 10

The Pakistan Cricket Board (PCB) has managed to rope in a sponsor for the nationwide workforce forward of its England tour however it needed to accept a far much less quantity than what it envisaged.

According to a dependable supply, PCB has determined to signal a one-year contract with Transmedia, an organization which has been shopping for varied sponsorship and media rights for the previous couple of years.

Transmedia has already been paying as much as Rs 150 million yearly to PCB for being their affiliate sponsors.

“Transmedia has offered 600 million rupees for a three-year deal for the main logo on Pakistan team’s jerseys and kits. The Board after facing disappointment on several fronts has now decided to sign a one-year deal for 200 million rupees on a pro-rata basis,” the supply stated.

The supply stated the PCB may rebid for the brand rights subsequent 12 months.

Pepsi had a three-year take care of PCB value as much as USD 5.5 million for the principle emblem on Pakistan workforce’s jerseys and kits. But the contract expired final month, and the corporate selected to not renew it, providing solely round 30 % of the USD 5.5 million quantity, in accordance with the supply.

“It is disappointing the way things have gone as far as marketing is concerned because the top officials had contacted different multi-national and top brand local companies to sell the logo rights but they didn’t get a good response due to the COVID-19 situation,” he stated. PTI


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