NRAI near signing million-dollar deal


Vinayak Padmadeo

Tribune News Service

New Delhi, January 3

The National Rifle Association of India (NRAI) is in talks to land a million-dollar sponsorship deal. The deal with an online gaming company is in an advance stage and will be announced once the legal committee and the athlete committee give a green light to the contract that has been tabled.

The sponsorship talks between the NRAI top brass and the online company, for a deal of $1 million a year for at least two Olympics cycles, have been going on for over three months now.

NRAI wants to announce this big partnership before the ISSF World Cup to be held in New Delhi from March 18.

This would be only the second instance in two years when a sports federation will be successful in getting a sizeable sponsor on board. The Wrestling Federation of India signed a multi-crore deal in 2018 with TATA Yodha. Following the deal, the federation was able to hand annual contracts to the wrestlers, a first in Olympics sports discipline. They have also plans to use some of the money to start an academy in the National Capital Region.

While NRAI’s sponsorship may not be the biggest sponsorship deals for non-cricketing sport in India on the lines of VIVO’s Rs 300 crore deal for the Pro-Kabaddi League, it will go a long way in breaking their dependency on funds handed over by the Sports Ministry.

“Yes we are very close to coming to an agreement. The contract is presently being vetted and I am hopeful that we will be able to announce the sponsorship very soon,” NRAI president Raninder Singh told The Tribune.

“We can’t disclose the name of the sponsor for procedural issues as of today but once all the paperwork and formalities are done we will announce the partnership in a proper way,” he added.



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