Gaming agency wins IPL title rights, China hyperlink stays


New Delhi, August 18

Dream11, a gaming platform, has gained the title sponsorship rights for IPL 2020 with the very best bid, Rs 222 crore, amongst three potential sponsors.

Dream11 beat bids from instructional platforms Byju’s (Rs 201 crore) and Unacademy (Rs 170 crore) to win the IPL’s title rights for roughly four-and-a-half months, from August 18 to December 31, 2020. The event, initially scheduled to be performed in India in March-May, needed to be postponed because of the pandemic and will likely be performed in three UAE cities between September 19 and November 10.

The IPL needed to search for a brand new title sponsor after severing its ties with Vivo, a Chinese smartphone maker, as a result of adversarial public opinion after the latest Galwan valley conflict.

The IPL’s take care of Dream11 is value round half of that with Vivo — the latter’s five-year sponsorship was value Rs 2,199 crore, round Rs 440 crore yearly.

Interestingly, whereas the take care of Vivo needed to be known as off after sturdy protests as a result of its Chinese origin, Dream11 too has a Chinese connection — two years in the past, Chinese web conglomerate Tencent reportedly purchased a majority stake in Dream11. However, at present Tencent’s stake in Dream11 is lower than 10%. An Indian cricket board (BCCI) official confirmed this. “Only a single-digit percentage minority stake is held by Tencent,” the official mentioned.

However, one other controversy hovers over Dream11 — final month, BCCI’s Anti-Corruption Unit sought an inquiry in opposition to it over its alleged hyperlinks with a faux T20 league performed at a village close to Mohali. — TNS



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