BCCI, Vivo droop IPL partnership for 1 yr


New Delhi, August 6

The Indian cricket board (BCCI) and IPL title sponsor Vivo have suspended their partnership for this yr’s version of the match as a result of standoff between Indian and Chinese troops in japanese Ladakh.

The improvement follows public outcry in India over IPL’s affiliation with Vivo, a Chinese firm, after a lethal conflict between Indian and Chinese troops in mid-June.

BCCI despatched out a one-line assertion right this moment, with out offering any particulars, merely saying: “The BCCI and Vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020.” Vivo, in the meantime, stated that the affiliation is being ‘paused’.

IPL-13 is to be held within the UAE from September 19 to November 10 and BCCI is more likely to float a young for brand new IPL title sponsors. Vivo received the title sponsorship rights for 5 years from 2018 to 2022 for a reported sum of Rs 2190 crore, roughly Rs 440 crore each year.

Interestingly, solely 4 days in the past, the IPL’s Governing Council had determined that Vivo, and all different sponsors, would stay on board. Following this, BCCI got here in for lots of criticism for not ending the take care of Vivo.

It is reported that BCCI and IPL are actually understanding a plan in response to which Vivo would possibly come again for a three-year interval from 2021 on revised phrases. — TNS, businesses

Revenue loss for groups

The finish of the Vivo deal may spell losses for the franchises. Half of the annual Vivo sponsorship cash is distributed equally amongst eight franchises, which involves Rs 27.5 crore every. “As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore both BCCI and the franchises should be prepared to lose out on some money… BCCI more but each franchise from Vivo’s exit will potentially lose 15 crore,” a senior BCCI official stated.



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