Mexico resort pulls controversial ‘something goes’ tourism advert

Mexico City, August 7

The Mexican coastal metropolis of Acapulco pulled a pair of controversial video adverts on Thursday touting the light resort’s fame as an “anything goes” tourism vacation spot as a result of they weren’t applicable in the course of the coronavirus pandemic.

The governor of the Pacific coast state of Guerrero shortly criticised the adverts, by which vacationers are depicted going to events, swimming pools and nightclubs with out face masks or social distancing.

“We have stopped being a postcard from the past, today we have changed the rules,” says a voice-over narration in one of many movies. “In fact, there are no rules,” says one other voice, as folks might be seen consuming weird meals and going out to nighttime golf equipment. “Eat whatever you want, have fun day and night and into the early morning hours … find new friends and new loves.”  One of the adverts was additionally oddly titled — in English — “Mom, I’m in Acapulco.” Governor Hector Astudillo wrote late Wednesday that the adverts had been “out of step with the times, insensitive and reckless.” The adverts had been dropped from tourism promotion websites.

Astudillo wrote in his Twitter account that he most popular the much less horny however extra correct slogan, “When all this is over, we’re waiting for you here.”  Acapulco was as soon as thought-about glamorous and attracted a global jet-set. It was throughout a trip there within the 1960s that novelist Gabriel Garcia Marquez got here up with the concept for “100 Years of Solitude.” In 1975 Bill Clinton took a younger girl named Hillary for a honeymoon in Acapulco.

But within the 1970s and ’80s, the resort’s infrastructure crumbled, and poor, crowded settlements sprung up inland from the bay, sparking rising issues of unemployment, crime and air pollution.

Starting round 2006, drug gang violence made Acapulco one in all Mexico’s most violent cities. 

The US State Department maintains its highest “do not travel” advisory for town and Guerrero state, although homicides fell about 20% within the first half of 2020 in comparison with the identical interval of 2019.

Acapulco has additionally registered about 6,000 coronavirus circumstances thus far and 756 deaths, although the pandemic seems to have peaked there in early July and numbers have fallen in latest weeks. Authorities have allowed a restricted re-opening of some lodges at about 30% capability, however the metropolis’s discos and night time golf equipment stay closed.

Federal Tourism Secretary Miguel Torruco informed native media the adverts had been a failed bid to draw a brand new technology — millennials — to a resort whose fame, because the adverts recommend, was caught within the ear of their grandparents.

Indeed, each adverts begin with light photos of the resort’s glory days within the 1960s and 70s.

“This video seeks a market niche that is inclusive, for the millennials, but not, obviously for the times we are living through today,” Torruco mentioned. –AP

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