Salman Khan’s Radhe to launch in theatres and OTT concurrently

Salman Khan’s much-awaited Radhe: Your Most Wanted Bhai will release this Eid (May 13) in theatres as well as OTT platform. The actor, along with Zee, has decided to opt for a hybrid release model, which is generally seen in Hollywood these days. Sharing the news, Salman Khan Films’ spokesperson said, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience.”

However, the digital release won’t be available for free. The makers have taken the pay per view route. The audience will have to pay a certain amount to watch Radhe at their home. This would not be a part of their subscription to OTT platforms. It will be released on Zee plex. Meanwhile, the trailer of Radhe will be out on April 22.

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