Richa Chadha begins a brand new social media initiative, The KINDry


Richa Chadha has started a new community-based initiative called The KINDry, which aims to celebrate ordinary people doing extraordinary things. It is only a social media initiative right now. When the news of a thief returning Covid-19 medicines went viral last month, Richa was inspired to come up with this initiative with the help of the co-founder, designer Krishan Jagota, who is also the community head at Fluid.

Says Richa, “The KINDry will not be about fluffy pink clouds and unicorns, but incidents actually happening around us that don’t get amplified as much as they ought to. The idea is to celebrate unsung heroes who you read about only in passing.”



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