Online video content material consumption shifting to massive screens from cellular units: Experts


New Delhi, September 10

Consumption of on-line video content material is witnessing a shift from mobiles to massive screens, helped by components like reasonably priced sensible TVs and elevated broadband penetration, business specialists stated.

This development was fairly seen within the high 20 cities throughout the lockdown interval and it might enhance additional, stated ZEE5 India CEO Tarun Katial.

“We do think that in the post-COVID era and the next 18 to 24 months, there would be a significant increase in the broadband penetration coupled with digital video streaming on TV at home,” Katial stated throughout a digital panel dialogue at ‘Future of Video India’ occasion.

Now it has turn out to be cheaper to purchase a sensible TV quite than a smartphone, he added.

“This now allows you for more consumption of video-on-demand on the large screen. After COVID, when people started to work from home, they increased their consumption of content on a smart TV from a smartphone,” he stated.

“This is a very significant shift which we have seen.”    

This was additionally helped by telecom firms’ investments in broadband service platforms like Jio Fiber and Airtel Xstream Fiber.

“People are now ready to pay for good content and experience and this is good for the industry,” he stated.

Echoing the views, SonyLIV Head of Technology Manish Verma stated consumption of video-on-demand service on greater screens is on the rise.

“Primarily so far India has been a mobile market, where 90 per cent of the consumption is going through mobile devices but going forward, we see a trend where the consumption is moving towards big screen also,” he stated whereas talking at a separate panel dialogue.

This is helped by affordability of sensible TVs and rising broadband penetration, he added.

“In the next 4-5 years, (with increasing) penetration of smart TV and broadband along with higher last-mile connectivity, we see the consumption pattern to move from mobile devices to big screens,” he stated.

Once this occurs, it might assist in higher monetisation of the content material and verify piracy as nicely, he famous.

Community18 Media Group CTO Rajat Nigam stated watching content material on cellular units was “compromised consumption”.

“From quality content consumption point of view, the bigger screen makes much more relevance and this could be a trend going forward. It is challenging everyone in the value chain, from content producer to platform provider, technologies and the infrastructure,” he stated. PTI



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