Netflix appoints Indian American Bajaria as head of worldwide TV

New York, September 10

Netflix has promoted Indian American media chief Bela Bajaria to go its worldwide TV operations as vp for Global Television.

Announcing her new place, Netflix co-CEO Ted Sarandos mentioned on Tuesday: “Since joining Netflix in 2016, Bela has demonstrated her versatility and creativity – building out our unscripted team and helping to take our local language slate, which is increasingly important for our members, to the next level.”

Earlier because the vp in control of Local Language Originals, Bajaria was behind the favored Netflix actuality present “Indian Matchmaking,” the drama collection “Sacred Games” and the comedy serial “Never Have I Ever” about an Indian American teenager.

In her new place, she will likely be taking up all of the Netflix TV programming, together with in English, which had been overseen by one other vp, Cindy Holland, who has been let go.

Bajaria is a former Miss India Universe, in line with The Los Angeles Times.

Before her promotion, Bajaria oversaw Netflix’s unique content material for India and elsewhere in Asia and throughout Europe, the Middle East, Turkey, Africa, and Latin America, in line with Netflix.

Hollywood Reporter mentioned that Bajaria’s promotion got here as she was being courted by NBC Universal to supervise all its leisure programming.

She had earlier been the president of Universal Television, a unit of NBC Universal, which is owned by Comcast.

Bajaria, who was born in London, is the kid of Indians who had emigrated to the US from Zamba by way of Britain.

She instructed the Los Angeles Times that she first entered the Miss LA India USA pageant as a result of “I thought it would be fun to discover the India culture on my own terms, through my own identity.” She went on to win Miss India USA, and, earlier than being topped Miss India Universe in 1991.


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