IN the brand new regular, the whole lot throughout the spectrum is below transformation. The similar may be simply true for our good-old cinema too. With ‘Unlock 3.0’ protecting cinemas out of the few privileges that we get pleasure from in these occasions of pandemic, the refrain concerning drive-in theatres is rising louder. An idea that had hitherto not taken off in India regardless of makes an attempt, it’s a go-to leisure mode in different components of the world. However, appears to be like like issues may be in for change.
A results of Covid-19 was leisure entrepreneur Viren Khanna’s initiative 369 Drive-In at Mullur, Bengaluru. Must we are saying, it was lapped up fairly enthusiastically! Set as much as beat the Covid blues, this drive-in cinema has of us having fun with movies whereas sitting within the security and luxury of their vehicles. “A giant LED screen has been set up, we ensure zero contact, no one is allowed out of the car but for using the restrooms, which are sanitised at regular intervals,” shares Khanna. Courtesy a tie-up with Yash Raj, they’ve screened Dilwale Dulhania Le Jayenge and Chak De! India. They have collaborated with a Hollywood studio providing Lion King however a two-week lockdown has made them take a brief break. “We would be back next week with more movies,” guarantees Khanna, who’s keen to offer know-how to anybody aiming to arrange a drive-in theatre.
Drive-in cinemas are a western idea, however are usually not new to India both. While some makes an attempt have been made within the 1970s in cities like Ahmedabad, Mumbai and Bengaluru, in addition to some locations in South India, it’s Sunset, in Ahmedabad, that holds the excellence of the longest-running drive-in cinema in India. It has a capability to park greater than 600 vehicles and has preparations for these with out vehicles too. Prarthana Beach drive-in theatre in Chennai — with raised ramps for vehicles and galleries for these with out autos — has been a excessive of East Coast Road. Gurgaon Talkies in Gurugram has been one other try. Other ventures haven’t been as profitable. While India’s climate is least supreme for this expertise, apparently it was the mosquitoes and the marshy land that it stood on that took down the drive-in theatre in Bandra, Mumbai.
In a pandemic-hit world, nonetheless, the scales appear to have tilted in direction of this distinctive expertise. Wing Commander Sandeep Sharma nonetheless remembers when he first went to the drive-in theatre in Ahmedabad. “It was like watching a film in the box in single screen cinemas,” he laughs. Many a contented household nights adopted thereafter and he’s ever able to go for one more present.
Even if purists really feel movie watching is a private, intense exercise and can’t occur in a casual setting, like a automotive, those that have skilled it as soon as say it’s all about having an excellent time. Academician Sharda Kaushik may say she wouldn’t commerce an everyday cinema expertise with a drive-in cinema, she likes it nonetheless. Her first run-in with one occurred when she was in her teenagers. It felt like a picnic and her final time, additionally at Ahmedabad, was like being at a good. “There were vendors, a cafeteria and waiters were going about bringing snacks, collecting plates.” Karanbir Singh had his first expertise at Galaxy drive-in theatre in Perth (Australia). Driving in to what appeared like a parking, they purchased tickets and have been allotted parking house. By tuning to a sure frequency, the film sound performed via their automotive’s music system. “We watched Aladdin. Many people had brought their pets with them. Some people came in an Ute and enjoyed the movie while sitting in its open trunk, wrapped in blankets. It was not normal cinema, it was more comfortable and relaxing,” vouches Singh.
Seems like one thing excellent to beat the pandemic blues whereas staying secure. What say?
Region gearing up for a date
Efforts are underway to carry drive-in cinema to Punjab. If all goes goes effectively, Pankaj Gaur will carry the expertise of drive-in cinema to the tricity inside the subsequent month. “We have put together a plan, whether cinemas open or not. In the near future, drive-in cinema could be the new normal.” At the identical time, Lalit Agnihotri, who has been into hospitality and advertising and marketing for the final twenty years, has been making an attempt to carry drive-in cinema to Punjab. “The current scenario demands a space where people can enjoy movie viewing while maintaining safe distance.” He is in contact with banquet halls and cinema chains to place his plan into motion. “Looks like the big fat Indian wedding is a goner. Drive-in cinemas could salvage the losses of those who have invested heavily into both banquets and cinemas. It could be good for the state exchequer too in terms of entertainment tax,” he says.