Credible alternative

The three celebrities currently endorsing the education sector are Shah Rukh Khan, Ranveer Singh and Ayushmann Khurrana. A trade source says, “Education as a sector is built on trust because it is looked as an industry that gives incredible value addition to the children of our country. The sector is extremely careful about who they pick to endorse because strong equity of the celebrity is a must for this sector. The person endorsing needs to be respected for his/her value system, credibility, should be immensely trusted and people should have faith in them and their work.”

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