Celebs making the best use of digital channels to boost funds for the Covid disaster

Gurnaaz Kaur

We in India are battling the worst health crisis. Spiking number of positive cases, daily death toll, lack of resources, overburdened healthcare system… there is much to be done by each one of us. Celebrities have pitched in to help in different ways. Using social media to amplify covid requests and resources, creating awareness, giving donations and now the latest in the list is setting up fundraisers.

Actress Priyanka Chopra and Nick Jonas

Actress Priyanka Chopra and Nick Jonas had set up a fundraiser with Give India, an NGO providing Covid relief. In her video, she urged her followers to come forward and donate. Recently, the couple managed to raise $1 million and they took to social media to express gratitude. They have now raised their fundraising target to $3 million in order to help more people tackle the crisis.

Another couple who has achieved the target of their fund-raising project is actress Anushka Sharma and Indian cricket team captain Virat Kohli. They initiated the campaign with crowdfunding platform Ketto to raise a total of Rs 7 crore and contributed Rs 2 crore to it. In fact, they too surpassed the target by a handsome margin. The total collection of Rs 11,39,11,820 will go to Act Grants to aid Covid-19 relief. They posted a video on Instagram to thank the supporters.

Bhumi Pednekar

Bhumi Pednekar recovered from Covid-19 and right after she tested negative for coronavirus, she started a plasma donation drive. But that’s not all. She also joined hands with Ketto, a crowdfunding platform, to raise funds. This has been her effort to bridge the gap and ensure those in need of financial aid received it through crowdfunding.

Hrithik Roshan

Hrithik Roshan became a part of Help India Breathe fundraiser by contributing $15,000 to it. An initiative started by British author and podcaster Jay Shetty, the fundraiser is associated with Give India and aims to acquire resources to fight the deadly virus. It saw global celebrities including Will Smith, Shawn Mendes, Camila Cabello, Ellen DeGeneres and others contribute towards the fund. Already over $5 million collected and the fundraiser continues strong.

Kartik Aaryan

He may have not initiated it but Kartik Aaryan recently donated Rs 5 lakh to the crowdfunding platform Ketto India to the life of a critical Covid-19 patient. This was the second time on the platform that he contributed a considerable amount for a request initiated by his Pati Patni Aur Woh co-star Bhumi Pednekar. He also contributed Rs 5 lakh to Priyanka Chopra’s fund.

In another virtual fundraiser campaign I Breathe for India, many celebrities were a part of the event to raise money for Give India.

Lara Dutta

Hosted by actress Lara Dutta Bhupathi and sports scientist Shayamal Vallabhjee, it saw superstar Amitabh Bachchan, Karan Johar, Rana Daggubati, Anil Kapoor, Anupam Kher, Samantha Prabhu, Abhishek Bachchan, Genelia Deshmukh, Ritesh Deshmukh, Kriti Sanon, Shikhar Dhawan, Rishabh Pant, Ankur Tewari who signed up for the cause and helped spread awareness through this platform. For every dollar that will be raised will be doubled by the event’s donor partner The Indus Entrepreneurs, a not-for-profit association. Singer Tulsi Kumar has joined hands with Mission 5000 by Mission Josh to impact the lives of 5,000 people through their partner NGOs.

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