Known as the poster boy of content cinema in India, Ayushmann Khurrana has secured the sixth rank in the latest Duff & Phelps Most Valuable Celebrity in India report, jumping from the 10th spot that he held last year. He is also the fastest growing icon on social media, as his following has increased by 70 per cent. The report states, “Ayushmann Khurrana, known for movies with social messages, has also recently been appointed as UNICEF’s celebrity advocate for children’s rights campaign, joining the likes of former football legend David Beckham. It is believed that his social media reach and following among the masses will help in creating greater awareness around the risk of violence and abuse against children.”
The report further states, “Not only has Ayushmann been endorsing several brands during the lockdown, he has also kept his fans entertained with his poetry on Instagram, leading to an increase in his followers by 69.5 per cent (annualised) from 17.4 million in December 2019 to 27.0 million in November 2020.” Duff & Phelps also credits Ayushmann as the most relatable Bollywood celebrity in India today because of his journey to stardom.