Voda Idea unveils new model id ‘Vi’


New Delhi, September 7

Vodafone Idea Ltd on Monday unveiled a brand new model id, because the struggling telco regarded to rediscover itself put up the apex courtroom’s ruling on previous statutory dues.

VIL, which had about 280 million subscribers as of June, mentioned Vodafone and Idea manufacturers will now be referred to as ‘Vi’.

“A brand with its eyes set on the future, it is built for and around customers… The integration of two brands is a culmination of the largest telecom integration in the world,” VIL mentioned in a press release speaking its new unified shopper model id and positioning by a digital launch on Monday.

Elaborating on the brand new model, Ravinder Takkar, MD and CEO, Vodafone Idea, mentioned, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people and processes.” The model integration not solely marks the completion of the most important telecom merger on the earth, however may also set the corporate on its future journey to supply robust digital experiences to 1 billion Indians on its 4G community, he mentioned.

“VIL is now leaner and agile, and the deployment of many ideas of 5G structure has helped us rework right into a future-fit, digital community for the altering buyer wants.

“The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India,” Takkar added. — PTI



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