Vital discount in anxiousness index: Survey


New Delhi, November 13

Deloitte’s 90-day analysis of the ongoing Global Consumer Tracker survey across 18 countries shows Indian consumers are gearing up for the festival season as the overall anxiety index is at 31%, a reduction of 17% compared with the previous update in July.

“This reflects green shoots in multiple spending parameters during the upcoming festival season,” the survey said. With reduced anxiety, Indian consumers are open to spending more on convenience (73%) while they are scouting for better deals and bargains (55%), exercising caution towards health, hygiene and environment safety.

The survey said Indian consumers are less anxious about their physical well-being, health of their families, and making upcoming payments and large purchases, compared with the start of the pandemic and the lockdown. — PTI

58% positive about visiting stores

  • With reduced anxiety, Indian consumers are open to spending more on convenience (73%) while they are scouting for better deals and bargains (55%)
  • Indian consumers are positive about visiting stores (58%), restaurants (47%), and in-person service providers (52%)
  • They are less anxious about their physical well-being and making upcoming payments and large purchases, compared with the start of the pandemic and the lockdown



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