Samsung launches new Note, foldable cellphone as pandemic shrinks market

Seoul, August 5

Samsung Electronics Co Ltd unveiled its newest Galaxy Note good cellphone and new model of its foldable cellphone, the Z Fold 2, on Wednesday, hoping to regain floor towards rivals Huawei and Apple Inc because the smartphone market begins to get better from its COVID-19 stoop.

Samsung launched its earlier premium mannequin, the S20, in February initially of the pandemic however since then has ceded its high rating within the good cellphone market to China’s Huawei, as individuals go for cheaper fashions in robust instances.

The Z Fold 2 has a 6.2-inch (15.75-cm) display screen when folded to supply a full good cellphone expertise even when it’s closed, Samsung introduced throughout a livestreamed occasion. Its unfolded show measures 7.6 inches (19.three cm).

The new iteration is thinner than the primary Fold, and the hinge is improved to be extra resilent, Samsung stated.

Samsung didn’t disclose the cellphone’s value, however stated extra particulars and preorders will likely be accessible on Sept. 1.

The new Note 20 boasts a bigger display screen at 6.7 inches (17 cm), 5G connectivity, enhanced writing options with its S-Pen stylus, and entry to greater than 100 console and PC video games through a tie-up with Microsoft Corp’s Xbox cloud service.

It will go on sale on August 21 in about 70 nations, together with the United States, the place the fundamental model will retail for $999, in contrast with its predecessor’s $949.

“It is an uncertain time to launch a new premium device given the challenging competitive and economic environments,” stated Paolo Pescatore, an analyst at PP Foresight Tech, including that the “eye-watering price” may deter some consumers.

Apple followers are unlikely to leap ship to the brand new Samsung mannequin because the 5G iPhone is prone to be launched later this 12 months, analysts say.

Samsung posted a 29% on-year drop in shipments within the June quarter, the most important fall amongst high distributors, in keeping with researcher IDC. Apple, which launched the budget-friendly SE through the interval, remained resilient with 11% on-year cargo development, whereas Huawei posted solely a 5% fall.

The world good cellphone market shrank about 16% on-year within the April-June quarter as a result of COVID-19 lockdowns and client warning, a bigger contraction than within the first quarter, and is anticipated to enhance solely barely within the second half, IDC stated.

“Before the Covid-19 existed, Samsung’s flagship launch usually had a big splash. … Even if things are recovering, the splash is not going to be as big as it was before,” stated Nabila Popal, analysis director at information supplier IDC. Reuters

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