Sale of premium bikes accelerates in North India

Vijay C Roy
Tribune News Service
Chandigarh, September 9

The Covid pandemic has hit virtually all companies and the sale of premium bikes was no exception. However, it has began selecting up within the area previously three months and a few gamers have even achieved the final yr’s ranges in August. The measurement of the premium bike section (priced above Rs three lakh) is round 20,000 items each year.

The northern area, comprising Delhi, UP, Uttarakhand, Haryana, Punjab, Chandigarh, HP and J&Ok, contributes 25-30% to complete gross sales within the nation. Almost all manufacturers akin to Triumph, Benelli and Harley-Davidson have their presence within the area.

Shoeb Farooq, enterprise head, Triumph Motorcycles India, stated, “Premium motorcycle industry has started recovering in the past three months. As a brand, we have reached the previous year’s levels and are doing relatively better than the industry. Slowly, the availability of BS-VI models is also improving and we represent a range of 12 models, which is the highest in the country.”

For Triumph, the northern area contributes 20% whereas the southern and western areas share the remainder of the market share.

Vikas Jhabakh, MD, Benelli India, stated, “The northern region contributes 25-30% to our sales. It is a strong market because the topography is suitable for riding. Punjab and Uttar Pradesh is a crucial market and it has a huge potential.” “Considering the demand, we plan to increase our presence by opening new dealerships in near future,” he stated.

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