New Delhi, July 31
India’s smartphone shipments within the premium phase (over Rs 30,000) declined 32 per cent year-on-year to over 1 million in June 2020 quarter on account of disruption associated to the COVID-19 pandemic, based on Counterpoint Research.
Counterpoint Research, in a report, mentioned the nationwide lockdown of just about 40 days led to virtually zero shipments in April that contributed to the decline.
“Still, it was one of the least affected segments and reached its highest ever share in the overall India smartphone market, contributing more than 4 per cent in total smartphone shipments,” it added.
New launches just like the OnePlus eight collection 5G in premium phase and re-entry of Apple in inexpensive premium phase stored the momentum alive available in the market, it mentioned.
Also, the quarter additionally noticed extra distributors specializing in the ultra-premium phase for higher profitability and to extend manufacturers’ thoughts share within the India market, it added.
The report mentioned 5G has change into customary within the ultra-premium phase and Samsung and Apple are anticipated to launch their 5G units quickly.
OnePlus regained its prime place within the India premium smartphone market with 29 per cent share within the mentioned quarter, simply nudging out Samsung.
Apple fell to the third spot within the premium cargo share throughout the quarter attributable to intensifying competitors, the report mentioned.
“India’s premium smartphone market is shaping up as OEMs are now changing their strategies to target consumers in all price tiers. Xiaomi, OPPO and Vivo entered the ultra-premium segment…The segment no longer remains an oligopoly of Samsung, Apple and OnePlus,” it added.
It cited the instance of Vivo V19 that gained the second spot within the premium phase throughout the preliminary quarter of launch. PTI