Over 15 million in India use WhatsApp Business app each month


New Delhi, July 9

WhatsApp on Thursday mentioned it has over 50 million customers of its enterprise app globally, of which greater than 15 million are in India.

The Facebook-owned firm, which had launched WhatsApp Business in 2018 to facilitate communication between companies and clients, can be introducing new options like QR codes and catalog sharing to assist corporations get found.

“As businesses across the world prepare to reopen and expand online, people need simple ways to get in touch with them to ask questions, get information or find something they might like to buy. Today we support more than 50 million WhatsApp Business app users,” WhatsApp mentioned in an announcement.

In India, there are greater than 15 million WhatsApp Business customers each month, the corporate mentioned.

“To help them and the thousands of larger businesses on the WhatsApp Business API get discovered, we are introducing new features to start a chat with a business on WhatsApp and see what goods and services they offer,” WhatsApp mentioned.

The messaging platform will supply QR codes to companies globally. Previously when folks got here throughout an attention-grabbing enterprise, that they had so as to add its WhatsApp quantity to their contacts, one quantity at a time. Now, folks can scan the QR code a enterprise shows on its storefront, product packaging or receipt to provoke a chat.

“Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation. With the app’s messaging tools, businesses can quickly send information such as their catalog to get the conversation going,” it mentioned.

WhatsApp’s catalogs providing permit companies to showcase and share the products or providers they provide, which can assist them shut gross sales.

It mentioned greater than 40 million folks view a enterprise catalog — a characteristic launched final 12 months — on WhatsApp every month.                

More than three million customers in India view a enterprise catalog on WhatsApp every month, it mentioned.

“To make it easier for people to discover products, we are making catalogs and individual items available to be shared as links on websites, Facebook, Instagram and elsewhere. If people want to share a catalog or item they find with friends or family, they can simply copy the link and send it on WhatsApp or other places as well,” WhatsApp mentioned.

Additionally, WhatsApp can be bringing in ‘Open for Business’ sticker packs to assist folks and companies keep linked, it mentioned. PTI



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