NotOnMart goals to attach 20 lakh farmers, artisans with customers

New Delhi, September 6

NotOnMap and California-based hospitality agency StayFlexi have launched a digital platform ‘NotOnMart’ that goals to attach 20 lakh farmers and artisans with customers by the primary quarter of 2022.

Founded in 2014, NotOnMap curates journey experiences at offbeat places and promotes deep-rooted cultural change between the traveller and the host household or village. It is presently current in over 80 places throughout Himachal Pradesh, Ladakh, Rajasthan, Kerala, Goa, Assam, West Bengal, Karnataka, and Maharashtra.

“NotOnMart in essence is a small scale community-led initiative that aims to scale up the coordination of micro-sized businesses. Our work will focus around identifying agriculturists and craftsmen from various rural parts of the country who face challenges in terms of extending their reach into the urban markets and connecting them with consumers,” NotOnMap founder and Director Kumar Anubhav informed PTI.

Rural inhabitants finally ends up relying on a intermediary or a distributor, and NotOnMart’s goal is to supply a holistic platform that facilitates the shortening of the provision chain system, he added.

“We already have 4,000 people on the platform and we hope to take this to 20 lakh by Q1 2022. We are looking at locations like Himachal Pradesh, Uttarakhand, Rajasthan and Kerala. By Q1 2022, we hope to be in 11 states. We feel the initiative will have a major impact on rural inclusion, rural education and empowerment, and promotion of the youth,” he mentioned.

Unlike e-commerce platforms, NotOnMart will present particulars on the right way to join with the farmer/artisan, in order that the customers can immediately interact and full the transaction.

“We are creating an online platform that has local produce along with farmers’ contact details, consumers can directly contact the family to purchase the same and 100 per cent money goes directly to the family. We will also offer training and guidance to the farmers and artisans to handhold them through the process,” he mentioned.

The coaching—to be offered in partnership with native youth—will deal with areas like content material creation, buyer interplay, packaging and digital funds. The farmer can be offered help from the crew, if wanted, for supply that’s dealt with by them. PTI


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