Nondescript cities on world map, courtesy handicraft

Vijay C Roy

Tribune News Service

Chandigarh, August 12

Towns like Patiala in Punjab, Kundli and Panipat in Haryana and Meerut Khurja, Moradabad and Saharanpur in Uttar Pradesh had been nondescript for handicraft until a number of years in the past. However, the state of affairs has modified now with a whole bunch of exporters and export homes energetic in these areas and selling regional artwork and craftsmanship within the world markets.

This has not solely given a fillip to the agricultural artwork but it surely has additionally resulted in higher remuneration for the artisans with a lot of them graduating from employees to entrepreneurs. Mohammed Mumtaz, a purse producer within the NCR area who was a employee in a manufacturing unit earlier, now employs round 30-35 employees.

“There is a huge demand for leather handbags in the export market. Earlier, we used to supply to the domestic market but remuneration is almost double if we cater to the export market. So we are working with an export house now,” he stated. Similarly, over 4 dozen micro-level artisans in Panipat are engaged in exports of stuffed seating stools that are in an incredible demand in Germany.

According to the artisans, the Indian handicraft business has had the standing of cottage business over time, but it surely has proven a promising progress and advanced as one of many main income mills in latest occasions. It has proven a steady progress of 15-20% prior to now few years.

“The state and regional clusters contribute significantly to handicraft exports. The Indian handicraft industry is fragmented with more than seven million regional artisans and over 67,000 exporters/export houses promoting regional art and craftsmanship in the domestic and global markets,” stated Leo Shastri, Director, Usha Exim Pvt Ltd. Earlier, e-commerce main Flipkart had collaborated with handicraft makers in Punjab and Phulkari to market their merchandise on-line.

However, the pandemic and labour scarcity have hit the exports. “Due to the pandemic, the exports of jewellery and home décor products have been immensely hit. The government should take steps to revive the exports and hike incentives so that the exporters can recover input costs,” stated Shastri. 

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