‘KVIC forces Flipkart, Amazon, Snapdeal to take away pretend khadi merchandise’


New Delhi, September 19

Khadi and Village Industries Commission (KVIC) on Saturday stated its firmness has pressured e-commerce portals like Amazon, Flipkart, Snapdeal and others to take away over 160 internet hyperlinks promoting merchandise within the model title of ‘Khadi’.

The improvement is available in wake of KVIC serving authorized notices to over 1,000 companies utilizing ‘Khadi India; model title to promote their merchandise and thus inflicting injury to its status and the lack of work to artisans, it stated.

“After KVIC served legal notice, Khadi Global has also discontinued using its website www.khadiglobalstore.com and also removed its social media pages on Twitter, Facebook and Instagram and have sought 10 days time to remove all such contents and product using the brand name,” it stated in an announcement.

KVIC motion has additionally resulted in shutting down a variety of shops throughout the nation that had been promoting pretend Khadi merchandise, it claimed.

“KVIC firmness has forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of Khadi,” it stated.

These e-commerce portals had been promoting merchandise like Khadi masks, herbals soaps, shampoos, cosmetics, natural mehandi, jackets, kurta and lots of such merchandise via totally different sellers utilizing this model title.

“This created a false impression among online buyers that these commodities were genuine Khadi products,” it stated.

KVIC additionally said {that a} majority of the merchandise which were eliminated had been being offered by one Ayush E-Traders.

This agency has confirmed to KVIC that it has eliminated 140 hyperlinks for numerous merchandise that had been being offered as ‘Vagad’s Khadi Products’.

Further it stated that there was a steep rise in violation of Khadi trademark as the recognition of Khadi grew manifold within the current years after the Prime Minister’s enchantment to purchase these merchandise.

“Exploiting this opportunity, a number of online sellers began selling random products in the name of Khadi. Also hundreds of stores mushroomed in different cities that were selling fake products,” it stated.

It added that in current months, significantly throughout the COVID-19 lockdown, there was an enormous proliferation of such fraudulent on-line sellers. However, to allow on-line clients to purchase real merchandise, the fee has launched its e-portal.

KVIC Chairman Vinai Kumar Saxena stated the fee has given violators the choice of both cease promoting merchandise within the title of Khadi or authorized motion will probably be initiated for restoration of heavy damages.

“Legal notices have been issued to various firms essentially to safeguard the interest of Khadi artisans. This trademark violation has a direct bearing on the livelihood of our artisans who are making genuine handcrafted products,” Saxena stated.

It has employed a devoted authorized staff to make sure a scientific and steady monitoring and takedown of unauthorised merchandise being offered within the title of Khadi.

KVIC can also be educating all registered Khadi establishments engaged in manufacturing merchandise that merely their registration with KVIC didn’t authorize them to re-authorize anyone to make use of ‘Khadi’ logos or ‘Khadi India’ emblem until that agency or firm obtains correct licence from KVIC for a similar.

Last month, KVIC issued authorized notices to 2 companies Khadi Essentials and Khadi Global for unauthorizedly promoting cosmetics and different merchandise within the title of Khadi.

“KVIC has also sought damages to the tune of Rs 500 crore from Fabindia which is pending before the Mumbai High Court,” it stated. PTI



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