Harley-Davidson places brakes on India biz


New Delhi, September 24

American cult bike manufacturer Harley-Davidson on Thursday said it is discontinuing its current business model in India.

As part of the process, the company is planning to close its manufacturing facility in Bawal (Haryana) and significantly reduce the size of its sales office in Gurgaon, the bike manufacturer said.

The company is communicating with its customers in India and will keep them updated on future support, it added. The company’s dealer network will continue to serve customers through the contract term, Harley Davidson said. “As part of The Rewire, an overhaul of its operating model and market structure, the company is changing its business model in India and evaluating options to continue to serve its customers,” it noted. — PTI


End of the road

  • The company plans to close its manufacturing facility in Bawal (Haryana) and significantly reduce the workforce
  • The company’s dealer network will continue to serve customers through the contract term
  • Industry sources said the company is looking to tie up with a partner to run its business in the country



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