Garment exporters shift deal with home market

Vijay C Roy

Tribune News Service

Chandigarh, December 25

Impressive demand in the domestic market has motivated many region-based readymade garment exporters to shift focus from exports, which has been hit by the Covid pandemic. According to the industry, some of the exporters have already started utilising their partial capacity to cater to the domestic demand.

Rs 3.25 lakh-cr market

  • The domestic market is pegged at around Rs 3.25 lakh crore and it is almost three times more than the exports market

Apparel exports during April-November declined to Rs 52,158.80 crore as against Rs 70,466 crore during the same period previous fiscal.

Subdued demand in exports markets and intense competition from Bangladesh, Vietnam, China and Pakistan posed a major threat to Indian exporters as their products are more competitive than that of Indian exporters.

The industry saw declining numbers in April, May, June, July, August and November — a fall of 91%, 66%, 35%, 22% and marginal decline of 1% in dollar terms on year-on-year, respectively, mainly due to the lockdown, slowdown and subdued demand. It witnessed a positive growth in September and October when it registered a growth of 10% and 6%, respectively.

“During the lockdown, followed by work from home culture and restricted business activity, there was hardly any demand. But now people have started making purchases in the domestic market,” said Harish Dua, MD, KG Exports, Ludhiana.

As a result, many apparel makers are shifting their focus to the domestic market from being purely export-oriented, he said.

Major apparel hubs in the northern region are Ludhiana, Jalandhar, Panipat, Gurugram and Noida.

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