Flipkart inks pact with Assam govt to advertise handloom, handicraft sectors

Guwahati, August 27

E-commerce big Flipkart has signed an settlement with the Assam authorities to advertise the state’s native artefacts and handloom merchandise on its digital market, an official stated.

The partnership between the Assam Industries and Commerce Department and the e-commerce agency will allow the state’s native artisans, weavers and craftsmen to showcase their hallmark merchandise to hundreds of thousands of shoppers throughout the nation.

“The Assam government and Flipkart both will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to the government’s initiative to build a self-reliant Bharat,” the corporate stated in an announcement.

The homegrown e-commerce agency had been increasing the attain of its Flipkart Samarth programme to offer market entry to the artisan and weaver group throughout India, leveraging expertise and innovation, Flipkart group’s Chief Corporate Affairs Officer Rajneesh Kumar stated.

“Through this partnership, local artisans, weavers and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth programme that will further boost their growth and prosperity,” he stated.

Industry and Commerce Minister Chandra Mohan Patowary stated Assam was identified for its wealthy, various and conventional heritage. “We are happy that the agreement with Flipkart will enable our local artisans and weavers to showcase their products to a wider population,” he stated.

Flipkart Samarth programme has been enjoying a major function in constructing capabilities throughout the rural and the underserved society of the nation, the corporate stated. “The programme is today supporting the livelihood of more than 6,00,000 artisans, weavers and micro-enterprises across India,” it added. PTI

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