Flipkart begins hyperlocal service ‘Flipkart Quick’; to increase to 6 cities by year-end


New Delhi, July 28

Walmart-owned Flipkart on Tuesday introduced the launch of its hyperlocal supply service ‘Flipkart Quick’ beginning with Bengaluru, a transfer that may additional intensify competitors with rival Amazon and different gamers within the section.

The service, which is able to allow prospects to obtain objects similar to grocery, recent greens, meat and cellphones in 90 minutes might be accessible in choose places in Bengaluru initially and be steadily scaled as much as six different cities by the top of the yr, Flipkart Vice-President Sandeep Karwa informed PTI.

“…everything which we expect our neighbourhood departmental store to carry is all what we made live. Along with this, we’ve also announced the launch of our fruits and vegetables, and meats category…we’ve created a storage space where we’ve enabled a lot of our sellers to store their inventory,” he added.

Apart from Amazon India, the transfer will even pitch Flipkart in opposition to Mukesh Ambani-led Reliance Industries Limited’s e-commerce enterprise JioMart, Alibaba-backed Bigbasket and Softbank-backed Grofers within the on-line grocery section.

Online grocery supply has gained important traction amid the COVID-19 pandemic. Offline retailers, who’ve taken a serious hit on account of the lockdown, are additionally eager on partnering with digital platforms to facilitate the supply of products. In the previous few months, Flipkart has partnered with retail chains specifically Spencers and Vishal Mega Mart to allow hyperlocal deliveries of groceries and necessities in numerous cities.

According to a current report by Goldman Sachs, India’s e-commerce enterprise is predicted to develop at a compound annual progress charge (CAGR) of 27 per cent to succeed in $ 99 billion by 2024, with grocery and style/attire more likely to be the important thing drivers of incremental progress.

The report mentioned Bigbasket and Grofers accounted for greater than 80 per cent of the net grocery section in 2019 however projected that Reliance Industries would seize half of the net grocery gross sales with the assistance of its partnership with Facebook. JioMart plans to make use of Facebook’s WhatsApp to attach native grocery shops with prospects.

On competitors within the hyperlocal supply house, Karwa mentioned Flipkart was providing a whole bundle.

“It’s not a logistics solution or just a marketplace solution, it’s a full complete package that ensures that the right sellers and right logistics partner are in place. Also, our larger differentiation is going to be the quality of products that we deliver…while we are not the first ones to do this (hyperlocal delivery) but I am hoping that we are the first ones to do it right,” he added.

Interestingly, Flipkart had final week introduced the acquisition of Walmart India’s cash-and-carry enterprise within the nation.

Karwa mentioned sooner or later, the corporate would additionally associate with chains of native shops in numerous cities that target high quality and repair requirements.

Flipkart, which had just lately raised $1.2 billion in funding from a Walmart-led group, will even leverage its partnerships with corporations similar to Ninjacart and Shadowfax for the service.

“We start today in Bengaluru with Shadowfax as our partner and they are going to deliver these products in 90 minutes. We are going to also enable Ekart (Flipkart’s logistics arm) to be a partner. Eventually, we also believe that there will be some offline store partners who might say whenever there is an order within the vicinity from my store, I can do that job,” he mentioned.

Many gamers, together with Flipkart, have tried the 90-minute supply mannequin prior to now however haven’t been in a position to scale it.

“It’s not an easy problem to solve. We wanted to ensure that the experience is consistent and that the unit economics is playing out well. There is a very strong tech which we have deployed using which we believe we will be in a position to do it consistently…and we believe that unit economics is something which we should be able to solve,” Karwa mentioned.

Flipkart Quick will present customers with an assortment of greater than 2,000 merchandise in classes various from grocery, recent produce, dairy, meat, cellphones, electronics equipment, stationery objects and residential equipment within the first part.

Consumers can select to order within the subsequent 90 minutes or guide a 2-hour slot as per their comfort, and the orders get delivered between 6 am to midnight with a minimal supply payment of Rs 29.

Flipkart Quick will debut in Bengaluru in choose places, together with Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar. PTI



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