Audi to carry entry-level SUV Q2 to India this festive season


New Delhi, September 7  

German luxurious carmaker Audi’s entry-level SUV Q2 is anticipated to hit Indian roads by the second half of October or early November as the corporate appears to be like to money in on festive season demand by bringing within the quantity mannequin, in line with a senior firm official.

For this mannequin, Audi India is utilising the federal government’s provision of permitting a complete of two,500 automobiles to be imported and be bought right here in India with out the necessity for present process the method to satisfy native regulatory necessities so long as the mannequin has certification from the EU or Japan. Thus, the mannequin will come as a completely constructed unit (FBU) from Germany.

The firm might be focusing on youthful first-time luxurious section prospects other than its present ones who’re on the lookout for a substitute or extra automobiles for the household.

“While we were moving from BS-IV to BS-VI we had only a few models available. The volume model is joining the bandwagon with the Q2 now and there are others to follow as well. We have finally been able to get this product for India, which was launched worldwide quite sometime back,” Audi India Head Balbir Singh Dhillon advised PTI.

He stated the corporate plans to carry this automobile in the course of the festive interval to be able to money in on the surge in demand in the course of the interval.

“Festive season brings cheers to the automotive industry that’s why we are bringing this car. We are announcing bookings towards the end of September and deliveries will start sometime in the second half of October or early November,” Dhillon stated. 

The Q2 SUV will include a two-litre petrol engine with Audi’s patented ‘Quattro’ expertise, which is a four-wheel drive system that delivers optimum energy to every wheel as wanted for superior dealing with and grip.

“This product is not going to solely enhance our penetration with our present prospects, who would most likely purchase this as a further automobile for his or her household, we can even cater to a more recent section of shoppers, youthful era…,” he stated.

With SUVs being the flavour of the season in India, he stated over the previous few years there was an rising demand for SUVs though within the luxurious section it’s nonetheless 50:50 between sedans and SUVs.

When requested if the Q2 can be assembled in India, Dhillon stated, “At this point in time this car is a fully built unit (FBU) from Germany. We will also evaluate as we move forward if we are able to produce this locally. But that comes later on.” He stated Audi India has been working with the headquarter (HQ) to get this mannequin to India, but it surely took a while, because the entry-level section in luxurious is very aggressive. 

“So to bring a model and be profitable for partners as well as for us is not easy. It is an extreme challenge. The way we will tread is we want our network to be also profitable and sustainable for a longer period. We were finally able to convince our HQ and we want to offer this model to our customers in India,” he added.

Dhillon stated, “At this point in time the understanding with the HQ is that we bring in this model as an FBU, this is an extension of 2,500 cars which the government of India allows to be imported.”  

Appreciating the federal government’s provision to permit such imports, he stated, “This is a great window that the government has given us to try and test new products.”  

While the Q2 might be a standalone product on the entry level of the posh section, Dhillon stated, “Being an FBU, the car will not be as competitive as a locally produced car purely due to the taxation (import duty) part.” He, nevertheless, stated importing from Germany provides the corporate quite a lot of flexibility to import and produce quite a lot of adjustments to the automobile and gear degree to supply extra variants in India as we transfer on, as Audi India is at the moment providing solely two variants per mannequin that it sells right here within the nation. –PTI



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